There are many SEO tools in the market, but these tools are the best for small business SEO, specifically for entrepreneurs who want to understand what their potential customers search. Also, these tools help small businesses to start with small SEO tasks that help them index their webpages and optimise how their pages and posts appear in search engines.

Of course, if you have experience with SEO, I recommend you use advanced tools such as Semrush, the leading 20-in-1 SEO tool.

Otherwise, if you’re looking for free or affordable seo for small business, try out these 5 tools:

Google Search Console

Best tool for tracking what your potential and repeat customers are actually searching for before landing on your website.

I love Google Search Console because you can understand why a particular page or post in your website is not ranking, and how far along you are from ranking. It shows you the search queries that are triggering an impression in search engines for your pages. It is important for small businesses to understand where they are positioned in Google search in terms of what people are searching for, and Google Search Console is perfect for that.

ScreamingFrog

The best tool to crawl your website to understand what’s happening in terms of technical errors on your website that are affecting your overall SEO.

I love this tool because you can export all your website URLs and give that report to an SEO to help you understand where things are going wrong and what’s the way forward. You need an SEO Audit if you are starting with SEO, or scaling your SEO.

AlsoAsked

Find the questions your potential customers or competitors’ customers also asked.

Mark Williams-Cook, founder of AlsoAlsked explains how it is different from other similar-looking tools in a video:

I've had a lot of questions recently asking how @AlsoAsked is different from very similar-looking tools, so I spoke as quickly as I could for 90 seconds to explain it.

Headlines:

We get 40% or 96% more data on average per standard/deep search & clustering is better. ⬇️ pic.twitter.com/0s8ubUJHJP

— Mark Williams-Cook (@thetafferboy) March 17, 2023

 

KeywordsPeopleUse

Find what your small business potential customers are asking Google.

Lots of small businesses develop their business models, products and services without knowing the right questions their potential customers ask, and what topics they need to address. This tool helps you get a feel before you even think of starting your own business.

Meta Description Generator

Generate meta descriptions in bulk for your small business webpages.

This tool will make your webpages and posts look awesome in search engines. It will basically explain what your page or post is all about in couple lines underneath the title of your page or post in search engines. This will be the first impression your potential customers see after they search on Google or bing.

Keyword Insights

Generate thousands of keyword ideas, group them into topical clusters and create incredibly detailed content briefs effortlessly.

Find this overwhelming, don’t worry, if you are looking for an seo agency for small business, I’m here to help.